Eamae Mirkin

Skylanders Brand Site

October 2013

Interaction Design / Adaptive Design / Functional Specification

Activision / AKQA

Activision was preparing to launch their third game in the Skylanders franchise. The new title, Skylanders SWAP Force, features a set of new characters whose upper and lower bodies are interchangeable. In contrast to their previous game, Activision wanted more than a microsite to promote initial release; they needed a permanent online presence for Skylanders.

I worked with the client, creative team, content strategists, and technologists, to define a site experience that scaled responsively across multiple devices. My responsibilities for the project were to validate the site functionality and document the specifications for development.

View the site live at Skylanders.com